Trulia Partners With Apartments.com, Increases Rental Listings By 40 Percent

• November 23rd 2011

by Shilpi Paul

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Since October 27th, Apartments.com has been syndicating their listings to Trulia, increasing the real estate website’s apartment community content by 40 percent. The new partnership was officially announced earlier this week.

Trulia seems to be making a serious effort to reach out to the biggest players in the apartment searching world; in addition to partnering with Apartments.com, the site recently launched a Post-to-Craigslist cross-listing service, giving landlords the option to post to Craigslist.org simultaneously when posting to Trulia.

Last month, UrbanTurf reported on the new Trulia-for-Rent mobile app (in addition to the Post-to-Craigslist option), and spoke with Divya Bhat, Trulia’s Senior Product Manager. Bhat said that the company, who has developed their “for sale” model for years, adjusted the system to suit those on the hunt for rentals.

“The short shelf-life of rentals, especially in cities like DC and San Francisco, is one of the things that really differentiates the rental market from the for-sale market,” Bhat told UrbanTurf. “Renters don’t need nearly as much data as homebuyers, but they need it quickly and in an easy-to-digest format.”

Trulia’s website has a rent vs. buy calculator, allowing users to create a side by side comparison of the two choices. For example, if you are deciding whether to buy a $400,000 home or rent at $2,200, Trulia’s calculator will consider interest, inflation and tax savings to tell you which option saves you money 30 years down the line. They have also been publishing a Rent vs. Buy Index for 50 cities across the U.S. each quarter since June 2010.

This article originally published at http://dc.urbanturf.production.logicbrush.com/articles/blog/trulia_increases_apartment_listings_by_40_percent/4645.