Pop Mart Looks To Open In Georgetown
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The Beijing-based collectible toy phenomenon Pop Mart looks like it is heading to Georgetown.
Plans were filed this week with DC's Historic Preservation Review Board (HPRB) for the company's signage at 3221 M Street NW (map), the space currently occupied by British clothing brand Barbour. The filing signals that the brand is moving forward with its first standalone DC location. Pop Mart opened a store at Fashion Centre at Pentagon City last November.
For the uninitiated, Pop Mart is a Chinese toy company best known for selling collectible figures in a "blind box" format — meaning shoppers don't know which specific figure they'll receive until the box is opened. The company produces toys based on its own original characters, such as the wildly popular Labubu, as well as licensed themes including Disney, Harry Potter, and The Powerpuff Girls. The brand has been credited with creating the market for "designer toys", cultivating a devoted following among collectors who hunt for rare figures and trade them on the secondary market.
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This article originally published at http://dc.urbanturf.production.logicbrush.com/articles/blog/pop_mart_is_coming_to_georgetown/24416.
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